Indore: On World Toilet Day, thousands of people in Indore, the cleanest city in India, took selfies outside public toilets as part of a unique campaign.

The “Toilet Super Spots” campaign, launched by the Indore Municipal Corporation, aims to promote cleanliness and maintenance across over 700 public toilets and urinals in the city, officials said.

“Indore is the only city in the country guaranteeing cleanliness in public toilets, appealing to people to use them and clicking selfies outside if they are satisfied with the facilities,” at the event organized under the campaign, Mayor Pushyamitra Bhargava spoke about the initiative.

Around 78,000 people had clicked selfies outside public toilets by 5 pm under the “Toilet Super Spots” campaign that began at 7 am on Tuesday, officials said.

The drive will end Tuesday night and it is expected that around one lakh people will join the drive and click selfies outside public toilets as per the target set by the municipal corporation, he said.

Indore has topped the National Cleanliness Survey seven times in a row.

(with agency inputs)