After Blinkit, Zepto and Instamart Drop ‘10-Minute Delivery’ Promise in Major Branding Reset

India’s fast-growing quick-commerce sector is undergoing a quiet but meaningful branding reset. After years of aggressively advertising ultra-fast deliveries, India’s fast-growing quick-commerce sector, leading players Blinkit, Zepto and Swiggy Instamart have now removed explicit

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